Product Overview

Avatar's PAM Pro is a single-source solution combining the features of a sophisticated product information database with a merchandising database for managing  multiple versions of marketing descriptions, product attributes, and images. Its handsome, intuitive user interface conceals the sophistication that makes PAM Pro the most powerful product and marketing tool available for small to medium-size database publishers.  

Avatar Advantage

Since we first hung out our shingle, Avatar has been consulting on workflows, and designing custom data solutions for catalogers and other data-driven publishers. Our staff has an average of 20 years of commercial publishing experience. We brought every ounce of our industry knowledge and technical experience to every element in PAM. You won't find a better product anywhere.

PAM Pro is surprisingly affordable, because we don’t take a “one-size-fits-all” approach. Our software is highly modular, so you only pay for what you need. When your company grows, our software can grow with you.

Here's a sampling of the many modules that can be configured to build your perfect fit solution:

Product information management

• data model for complex and varied product line
• multiple marketing descriptions
• robust product attributes
• multiple image linking

QuickPlan promotion planning system

• visual page planner for merchants and product managers
• automated pickup and page repurposing
• square inch analysis
• fully automated page building

Image and asset management

• import, categorize and automatically link images to products
• metadata taxonomy management
• one click to open images directly in Photoshop
• create web optimized images on the fly

Project builder

• supports multiple concurrent projects
• specify products by category or page
• assign tasks
• track page status

Offer builder

• write offer-specific merchandising content
• specify any combination of items to include in offer
• choose which product descriptions and text to use in offer
• reuse offers in multiple projects

Photo studio

• track and manage sample merchandise
• integrate with barcode inventory systems
• allocate and track shot assignments
• automated routing to retouching and proofing/approvals

Enterprise data tools

• integrate seamlessly with enterprise systems
• view and manage all marketing information from single portal
• maintain data integrity and synchronization.