Avatar understands the importance of good data management. Regardless of how complex your system or what you’re using, we can help sort it out

Data Analysis/Data Modeling

Just as a building rests on its sound foundation, orderly and complete data is the strong basis for a successful data-to-design project. That’s why we start every project with a thorough data analysis. 

You might come to think of us as the data detectives because of all the questions we ask.  We’re just trying to understand what you may already have in place so we can avoid duplication of effort and ensure that we recommend the fewest modifications necessary. Why reinvent the wheel?

Once our thorough investigative process is complete, we will help you lay a proper foundation regardless of the technology and platforms your organization has in place. Our approach is to deliver the best path forward that is specific to your situation and your objectives — whether you work with one or more Excel sheets, have an enterprise system or two, have a combination of these, or none of the above. XML? No problem.

To further illustrate the point of how committed we are to building an architecture that works best for YOU, here are some things we might take into account:

  • Does your pricing come from a different system than your product information? Do you work on future pricing separately and need to publish before it is added to your database? Either way, we can merge them on the way in. For some, it’s as simple as providing the IT team with a data format blueprint they can use to create an export or an ODBC view from their existing enterprise system[s]. 
  • Maybe all you need are a few additional fields in your web database. Or you might need our help to create an ancillary database that holds the information you need to manage and publish but has no other home inside your organization.
  • For others, we may help identify a PIM or CMS system that is right-sized for you or even build a custom one that becomes the single source for all your marketing channel information. We’ll even design it to push out to your various channels — print, web, e-commerce, etc.

There are obviously many ways to proceed with any given situation; our job is to deliver the smartest solution(s) possible that considers all the key variables on the path to success. That’s a commitment that is the foundation of how we approach every project.